Adaptable to design changes
Wood on its own has tremendous character. It will always show its best side, no matter what time of day. It even seems to change colour and displays softer tones in the evening when you switch on your lighting features.
It also reflects the colour of your walls. So if you want a subtle change in design without having to change everything in a room: colour your walls differently and your wooden floor will change gently/subtle with it.
Just note the difference between the Oak Rustic floor in the picture above reflecting the red wall - where the same Oak Rustic floor in this "dining room to be" reflects the green walls in the picture below.